How We Optimize Your Web Site

Step 1. Set Up Tools

The first step is to discover what the best keyword and phrases are for you to promote. Our tools tell us how many local searches are done for each word or phrase so we can choose to promote those that are most popular.

  • Keyword analysis
  • Set up of analytics, keyword and monthly SEO report
  • Competitor analysis

Step 2. On-Page Optimization

Your web pages have to be optimized, so that the search engines will recognize them as a worthy destination when found and rank them highly for your keywords. This can be improved fast with a one-time intensive effort, or done a little at a time, month to month.

  • Your site identified for search engines in several ways
  • Rewrite page content if necessary to include keywords
  • Optimization of all elements of your web site
  • Creation of landing pages and micro-sites

Step 3. Off-Page Optimization

Your site is optimized at this point and ready to be promoted. Off-page optimization is about your authority on the web, determined by where you are mentioned on other sites.

  • Develop high quality incoming links
  • Create effective social media and directory profiles
  • Invite reviews from happy clients/customers

More on Search Engine Optimization